Video693 Sutter St.
Project-focused video combining architectural storytelling, product application, and customer-facing communications.
Marketing & Communications · Strategy + Hands-On Execution
Ideas made clear.
Marketing made useful.
B2B marketer with 15+ years of experience spanning content, digital marketing, demand generation, sales enablement, and brand communications. I turn complex products into clear stories and practical marketing that helps customers understand them and sales teams sell them.
Content StrategySales EnablementDigital MarketingB2B TechnologyVideo ProductionEvents & TrainingAI-Powered Marketing
Portfolio
Selected Work
Selected video, writing, digital, and visual work across B2B technology, transportation safety, access control, and independent client projects.
Video Production
Video
VideoTAU-M Crash Cushion
Technical product video supporting road-safety marketing, product education, and sales.
VideoUltra Wine Racks
Commercial video production from concept and shooting through editing and final delivery.
Writing & Editorial
ArticleLOCKSMITH LEDGER
Smart Locks as Systems
Trade publication article translating smart-lock and access-control technology into practical guidance for security professionals and installers.
Case StudyCASE STUDY
Century Plaza Towers
Project case study connecting customer need, architectural application, and installed solution.
PRPRESS RELEASE
SaaS Software Press Release
External communications supporting a software offering in the smart-lock and access-control portfolio.
More Writing & Editorial
Digital Campaigns & Web
EmailPRODUCT LAUNCH
Art Deco Product Launch
Launch email supporting product awareness and channel/customer engagement.
ContentBLOG
INOX Smart Blog
Educational and product-focused content supporting search visibility and customer understanding.
SocialLINKEDIN
INOX LinkedIn
Ongoing B2B social content supporting brand, products, events, education, and partner engagement.
WebSMART LOCKS
INOX Smart
Dedicated web experience for connected hardware, software, and customer education.
WebARCHITECTURAL HARDWARE
INOX Products
Product and brand website supporting architectural hardware audiences, specification, and sales.
Visual Design & Photography
DesignPOSTER SESSION
Poster Session
Large-format visual communication for a technical and professional audience.
AdvertisingPRINT AD
Full-Page Print Advertisement
Print creative combining product positioning, brand presentation, and concise messaging.
PhotographyPRODUCT / ARCHITECTURE
Lightbox Photography
Product photography created for marketing, digital, and sales applications.
More Visual Work
Background
Experience
A career spanning marketing communications, business development, team leadership, technical storytelling, channel support, and hands-on production.
INOX by Unison Hardware
Communications Manager · 2023–Present
Marketing Communications Specialist · 2022–2023
Marketing Communications Specialist · 2022–2023
- Lead marketing communications across content, digital, events, webinars, advertising, websites, and sales enablement.
- Manage a seven-person marketing/SDR team and contribute to company strategy as a member of the Leadership Team.
- Support technical product launches, lead generation, CRM-connected marketing, analytics, and partner/customer education.
Barrier Systems / Lindsay Transportation Solutions
Business Development Manager · 2020–2022
Marketing Communications Specialist · 2008–2020
Marketing Communications Specialist · 2008–2020
- Developed marketing and technical communications for road-safety products and long-cycle B2B opportunities.
- Supported distributor training, trade shows, technical education, content management, and sales enablement.
- Worked directly with Caltrans, municipalities, engineering consultants, contractors, and Design-Build firms.
Grant Media Group
Independent Marketing & Video Producer · 2008–2021
- Produced commercial, instructional, and technical video and marketing communications for commercial and educational clients.
- Managed projects from requirements through production and final delivery.
Approach
Thinking and doing.
I am most effective where strategy and execution meet: learning the product, understanding the audience, finding the story, building the assets, working with Sales and subject-matter experts, and using results to improve the next program.
My background combines marketing, business development, technical communications, education, and production — which helps me move comfortably between planning the work and making it happen.
Tools & Capabilities
HubSpotSalesforceGoogle AnalyticsGoogle AdsMailchimpWixWordPressAdobe Creative SuitePremiere ProAfter EffectsAuditionMonday.comAirtableAI / HeyGen
Education
B.A., American Literature
University of California, Santa Cruz
Contact
Let's talk.
For marketing leadership, content strategy, technical B2B communications, sales enablement, or production opportunities, feel free to reach out.